Content marketing is a strategy that involves publishing a variety of digital materials, from blog articles and videos to eBooks, podcasts, and newsletters. It leverages industry-focused keywords to boost your SEO performance while establishing your brand’s authority and expertise.

When your site features high-quality content, search engines notice its value, which can improve your rankings and increase local visibility. Implementing a content calendar is a critical first step, it organizes your content strategy and scheduling. For home services businesses, providing informative, educational material builds trust and demonstrates your capability to address customer challenges.