Lead Generation for Home Improvement Businesses

Get Found on Google with Proven Ads

Drive More Qualified Leads & Book More Jobs with Targeted PPC Campaigns

Contractor reviewing Google Ads campaign performance to generate leads for home improvement services

Why Choose Venaly Digital?

Industry-Specific Expertise

Target the right audience with strategic keywords to maximize visibility and conversions.

Data-Driven Results

Get clear insights with weekly reports and maximize ROI through A/B testing of ads and landing pages.

Full Campaign Management

No tech headaches, we handle setup, monitoring, and adjustments.

Contractor receiving a call from a homeowner through a Google Call-Only Ad campaign

Why it matters

Why Google Ads
Works for Home Improvement Business

When homeowners search for services like “kitchen remodeler near me” or “bathroom renovation contractor,” they’re moments away from hiring. Google Ads ensures your business appears right when they’re ready to act.

Target Active Searchers:

Show up for high-intent keywords like “emergency plumbing services” or “roof replacement cost.”

Optimize Your Ad Spend

Measure cost-per-click (CPC) or cost-per-lead (CPL) models

Instant Visibility

Bypass slow SEO, get on page 1 of Google faster.

Our Google Ads Services for Home Improvement Pros

Custom Campaigns for Contractors Who Want Real Leads, Not Just Clicks

Google Search Ads –
Dominate Local Search
Results

Boost your PPC results with targeted keywords like “home renovation contractor [Your City],” compelling ad copy highlighting 5-star reviews or free estimates, and mobile-friendly landing pages with strong CTAs to drive Conversions.

Google Call-Only Ads – Turn Searches Into Phone Calls

Boost your leads with mobile-first ads that let homeowners call you instantly—no website visit needed. With a pay-per-call model, you only pay for real prospects, ensuring your budget goes toward genuine potential clients ready to book your services.

Google Local Service Ads (LSAs) – High-Quality Leads

Gain instant credibility with the Google Screened Badge, showing homeowners you’re a trusted professional. With a pay-per-valid-lead model, you only invest in real prospects while securing top-of-page placement above traditional ads and organic results.

Don't waste money

Avoid Costly
Google Ads Mistakes

Why Most Contractors Waste Money on Ads (And How We Fix It)

Mistake #1: Targeting the Wrong Keywords

Problem: Bidding on generic terms like “home renovation” attracts DIYers, not paying clients.

Our Fix: Focus on high-intent keywords like “Kitchen cabinets refacing + [City]” or “licensed bathroom remodeler“

Mistake #2: Ignoring Mobile Users

Problem: 65% of remodeling searches happen on phones, but many sites aren’t mobile-friendly.

Our Fix: Build mobile-optimized landing pages with one-click calling.

Mistake #3: No Lead Tracking

Problem: You can’t tell if your ads drive calls or form fills.

Our Fix: Google Analytics setup to show exactly which ads convert.

Mistake #4: Set It and Forget It

Problem: Ads get stale, leading to higher costs over time.

Our Fix: Weekly optimizations based on real data (not guesses).
Frustrated contractor struggling with Google Ads mistakes, looking at a confusing digital marketing dashboard

Ready to Fill Your Calendar
with Quality Leads?

Get advertising that works for you. We prioritize the most effective channels, services, and locations to maximize your ROI, continuously optimizing for even greater success.

Faqs

How Do Google Ads Generate Leads
for My Business?

We target homeowners actively searching for your services. When they click your ad or call, that’s a lead, not just a website visitor.

What’s the Difference Between
Leads and Traffic?

Traffic brings visitors to your site, but leads are the ones taking action—calls, form fills, or booking estimates from ready-to-buy clients.

How Do Enhanced Conversions
Improve Results?

By tracking actions like form submissions or calls, we refine campaigns to attract higher-quality leads.

Why Am I Getting Clicks but No Leads?

Clicks don’t always mean conversions. We optimize your ads, landing pages, and targeting to ensure you attract homeowners who are ready to book, not just browse.
Digital marketing audit report showing SEO opportunities for remodeling agencies

Ready to Outrank Competitors?

Get a Free Review of Your Current Marketing:

Know where you’re losing «home improvement leads» opportunities and where you can improve your Google rankings
for «remodeling agency» searches

Know where you’re losing «home improvement leads» opportunities and where you can improve your Google rankings for «remodeling agency» searches

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