What are the benefits of having a website?
Nowadays, having a website has become more than an option, it has become a necessity to compete in the market.
What was once considered a business that could only have a local reach, today with the help of the internet and a good online presence can scale and become a company of national or international levels.
In this article we will discuss the main benefits of having a business website.
Reasons to have a website
Increase your reach
A website allows you to reach a larger audience, breaking all geographical barriers.
You can attract customers from all the regions you are interested in, or you can narrow down or specify which regions you are interested in attracting customers from.
You can specify not only the country or countries, but also certain zones within those countries, which expands and centralizes the resources to be used to reach your audience. This is a clear example of the global reach of the website.
24/7 availability
Unlike all of us who depend on working hours to be able to provide our services to our clients, your website is available 24 hours a day, 365 days a year.
Always providing information about your products or services, contact information and all the information that your potential customer may be looking for.
Attract customers organically through SEO
Optimizing your website for search engines ensures you appear in Google results and attract organic traffic.
Improving your position in Google searches for queries that are relevant to your target audience ensures that you are the provider of the information they are looking for.
And this leads to increased visibility of the business and creates a relationship with the prospective customer even before selling anything to them. SEO strategies are crucial for this optimization.
Improve your credibility and build trust
As in any situation, first impressions are important and take time to fade. That’s why a well-designed website provides a professional impression to visitors, which enhances your online credibility.
This influences the way you are perceived by users, helping you to create a trustworthy image.
No one wants to give money to someone they don’t trust, and with the speed at which someone can google your business and get a picture of it without even having to leave their house, this point becomes very important.
Social proof (Testimonials and Reviews)
Your website becomes a place to showcase customer testimonials and reviews from satisfied customers.
Positive opinions can and will generate confidence among those who have not yet decided to hire you or buy your product.
In general, 85% of people look for reviews before paying for something. This is where your website also becomes a method to capture reviews and testimonials.
Certifications and Awards
It can even seem arrogant at times, just like when you walk into a doctor’s or psychologist’s room and see all those pictures hanging with the certifications and postgraduate degrees he or she has.
But guess what, they are your achievements and why not use them to gain more trust among your customers?
We all like to have services and products purchased from the best places. So why not show that you are that place with your certifications and business awards.
Online forms and surveys
Contact forms, subscription forms or any other form facilitates contact with your customers. Basically they are a direct and efficient way to capture information from your customers, from emails to phone numbers.
As well as opinion surveys about some of your business topics, they help you to know your customers: what are their likes and dislikes, what is a problem when hiring your service or buying your product, etc.
And the best place to put all these forms… exactly, your website.
Create Landing Pages for your offers
Landing pages are pages with a specific intent within your marketing model.
Either to capture emails in a subscription form or to promote a specific offer and lead customers to the purchase action. In short, they are spaces where you show your customers all the information about the benefits of performing the action you need.
Best of all, once customers reach your landing pages, you don’t have to compete for their attention, making it easier to convert leads.
Blog and articles
Having a business blog within your website helps you publish relevant articles and useful content for your audience, which attracts organic traffic and positions you as an authority in your niche.
This helps you address questions and concerns your customers have about your business.
Offering valuable solutions from the content of your articles creates a relationship with them and builds their trust.
FAQs and Guides
Throughout the time you’ve been in business, you must have come across questions that customers are always asking.
Normally they may seem logical and tedious to answer, but for the unknowing public looking for information, it is a welcome convenience to find those answers on the page.
Including a FAQ section and user guides can help customers find quick answers to their questions.
This not only improves the user experience but also reduces the workload of your support team. Plus, it shows the customer that you care.
Social Network Independence
How many of us have posted something on the networks and without realizing it, we violated some policy of “this” or “that” and as a result our account is banned for 14 days or more.
Depending on the changing policies of social networks to set up your online business is swampy ground.
It’s not that it’s not a good channel, but I like to see it more as a channel to spread my messages and my promotion than as a place to generate my community and have my center of operations.
In that aspect, having your website gives you a solid ground to build on, since you are the owner and master of everything you put on it, strengthening your digital presence.
Tools to know your customers
With your website you can know behavior patterns and trends of your customers. With new technologies you can know data such as:
- Most visited pages
- Times when your site gets the most visitors
- Locations that consume your content the most
- Which products are most desired by your customers
- And much more
This information is invaluable for your digital marketing strategies. It allows you to adjust your budgets and get the most out of them. In addition to knowing your target audience in depth.
One more sales channel
It seems logical but it really is. If you are currently selling online through social media, your Google My Business profile or another channel, having a website increases your sales channels.
As we have already mentioned, it is the perfect place to show your customers who you are, what you do, what your product or service is.
A well-designed and optimized website can function as an online store that facilitates direct sales.
Conclusion
Having a website nowadays is essential for any business that intends to grow. Not only does it increase your visibility and credibility, but it also facilitates lead generation, sales and improves communication with customers of your company or business. It gives you control over your brand and sales channels and allows you to get to know your customers better.
If you don’t have a website yet and are strongly considering having one, take a look at our web development service page, or if you liked what you saw, you can talk to us. We’d love to meet you and talk about how we could help you build your online presence.